First and foremost, we needed to consider the user and provide the best answer the question they asked in an engaging way. We redesigned the article template to be easy to read, more scanable, and full of engaging content. We made sure to use hierarchical headings, ordered and unordered lists, images, and videos where possible.
This is becoming a ranking factor as more people use their mobile devices for everything. We knew 60% of our users used Stitch Fix from their phones so we made each page mobile responsive.
Because this is a huge ranking factor, we made sure our target keyword was included in our meta title, description and H1 heading. (This is part of something known as on-page SEO.)
This SEO-boosting technique is important for any website. It connects your content and gives search engines an idea of the structure of your website. We made sure all our pages were linking to related pages and added a few to our footer navigation.
Because longer form informational content tends to rank better when the topic is covered in-depth, we aimed for a word count over 800 words.
Every website has a “crawl budget,” which essentially means the number of pages Googlebot looks at and indexes within a given time frame. Sitemaps are important for prioritizing pages you want to rank quickly. I managed a site map for Stitch Fix Style to prop up the articles that would drive the most organic traffic.